I'm happy to see this. It's the most popular vehicle, so it will reach a large audience. Also, at least in my imagination, work trucks are a perfect use because they are used locally and parked on the job site. So the range and need for a charging station might not be impediments.
My pet peeve is that vehicles are getting bigger in general, and I don't need a big vehicle. An F150 won't fit in my garage.
An amusing anecdote, my friend got a brand new pickup, and was being really fussy about keeping it clean. I asked him: How do you keep the bed from getting dirty and scratched up? He said: Don't put anything in there. When he drove back to the family ranch, his mom noticed that he was being too prissy with his truck. So she waited until he was sleeping in on a Saturday morning, and borrowed his truck to haul manure. Lesson learned. ;-)