The same could be said of sports cars - most people don't race them or push them anywhere near their potential.

But selling cars has always been the business of selling a story as much as it has been about selling a transportation technology. This goes back to the earliest days when cars were hulking machines owned by the uber-wealthy.

> or lumberjacks.

Hah, I bet a puny pickup truck isn't very useful for lumberjacks' actual work. I think they use giant tree felling machines and specialized trucks instead. Pickups seem more like small support vehicles for them.