Which sounds like some city-slicker talking down to the cheap seats, except, I grew up in a town named Farmington. (Go Farmers.) I know pickups. I know the people who drive pickups. My dad sneers at fancy new pickups because he used to shove a good 700 pounds of mink pelts in a pickup, and he thinks all that leather would get stained by the blood nowadays. And pickup truck buyers love their macho trucks. They like the burble of the engines and the swagger and that it’s not some little penalty box of a green car.
An electric pickup? Sure, sounds rational, especially with that torque. But does it trigger the libs enough?
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Something that might help, though: that price.
“but rather its price because the 2022 F-150 Lightning will start at just $39,974 before any government rebates.”
Given the just eye-watering prices of pickups these days: that’s cheap, relatively.