I like it because it just has stupid memes and jokes, and some cool recipes and stuff - it's easy to browse for 10 minutes on a break and it feels organic.

Instagram and YouTube etc. have all become incredibly corporate with professional production studios etc. dominating the platforms - I imagine the same might happen to TikTok eventually, but at the moment you can just see a funny video someone made of their cat, and the cat isn't sponsored by SquareSpace.