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If your non-techie friends read xkcd, they aren't terribly representative of non-techies

I know a bunch of non-techie xkcd fans that don't fit the tech geek stereotype. They tend to be nerds (ie, lawyers, biotech researchers,, etc). They also tend to be young.

xkcd is surprisingly accessible to folks who are brainy (more folks than you realize).

I don't believe XKCD is actually targeted at tech geeks. It describes itself as "A webcomic of romance, sarcasm, math, and language."

I am entirely unsurprised non-geeky brainy folks might enjoy it.

There's a reason for the website Explain XKCD.

i knew i should have googled for this...

thanks, time to lose another 10 hours of my life to xkcd (hooray for 3 day weekend)

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