We're talking about a checkout. We're at the end of the sales funnel, where the monetary exchange is finalized, the deal is sealed, the value delivered.
Breaking this based on an ad blocker just loses you money.
Breaking this based on an ad blocker just loses you money.
That's false. Similar thinking to how the MPAA said that downloading a MP3 is a lost sale. There was never a sale to begin with, the user is not interested in a purchase regardless of whether the pirated content is available.
Here, the user will just go through the checkout again in a browser without ab-block or disable it. Why would they suddenly not need a power washer because they're running ad-block?
In fact, if anything, it'll train the user to disable ad-block when they're ready to checkout--from _ANY_ site since most of them are broken under ad-block.
https://www.vouchercloud.com/resources/consumer-psychology-t...