I think Sheldon Brown's website is another great example.[1] It's a fantastic resource if you're into cycling, and Sheldon made it to Wikipedia with that site[2], which is more than most people with fancy sites can say. Actually, it's probably a better example than Paul Graham, Dan Luu, or Christ Lattner's sites as it shows that not only tech folk will read your basic looking website as long as the content is good.

[1]: https://www.sheldonbrown.com/

[2]: https://en.wikipedia.org/wiki/Sheldon_Brown_(bicycle_mechani...