Thereby making both highways have less traffic. The fact that people come when capacity is improved shows that you're lessening the load on other roads!
"Traffic jams are not, by and large, caused by flaws in road design but by flaws in human nature."
Not accounting for human nature is a flaw in road design. Maybe it's just too expensive to account for it, but traffic design is an exercise in understanding driving habits.
Most of the facts in this article are right on and I bet the book is worthwhile, but the writer of the article didn't seem to really think through what he's saying. It's sad when good concepts get ruined by weenie-thinking.