Most people are blissfully unaware of how much radio chatter and constant adjustment is actually holding up their browsing session from second to second, with the UE negotiating the best possible terms (power, throughput, etc.) with adjacent cell towers before it decides (or is prompted) to hand-over to a new cell.
Optimizing cell hand-over and adjacency matrices is something that operators need to do quite frequently as traffic patterns and network topology change and a computationally neat problem that can be scaled horizontally (I once optimized one such job to run in 4 hours instead of 24).