Longer answer is I think it's quite cool to be able to not have to serialize/deserialize everything within telescope, so you can pass around objects (a.k.a. lua tables) that have function references, etc. that allow for very fun extension of the general API.
Another part I guess is that every part (that I have been able to think of thus far) is customizable. So you can change (per-search) the sorting algorithm, the display, the highlighting, the preview, the search text, etc. So you can fine-tune each aspect of it for the particular search or just your general preferences.
Also, I made it just because I was having lots of fun with it. I think fzf is a super awesome application (and plugin), so if it's working well for you I don't think I would switch!