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For the tiny amount of revenue this product likely generates for Target, and that the relationship with the manufacturer is probably of little concern to them makes a lot of sense.

Factoring in theft, safety issues, and associate time spent they have to be selling this product at a significant loss.

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It gets people in the stores though. That’s valuable.

Only to a certain extent. If they got an extra 50 people into a store on a drop day, is that really going to help much when weighed against the downsides?

My target has 50 people walk in and out several times an hour, so unless these campers are buying a bunch of other stuff while there, there's not a lot of value in it.

These cards are marketed at kids, and kids also buy junk food and soda which are high-markup items.

I was at my Target very early last week to pick up gift cards for a friend. There was a line of at least 3 dozen adults queued up outside to get in for the TCGs. They had special lines for them to check out, also filled with adults.

Kids are at school while these booster packs are being bought out...

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