For every product or service they create, ask yourself this: if taken to the logical conclusion where a majority of people use Cloudflare, do their products help the world, or do their products help them? Do they help the world to their detriment, or do they help Cloudflare to the detriment of the world?
Anyone except fanbois will realize that re-centralization will only hurt the world and will only help Cloudflare, no matter which service or product it is.
They're a shitty company with shitty, dishonest, disingenuous people who spout bullshit and make money off of scammers and spammers. I don't think that's going to change any time soon.
I, for one, am tired of seeing constant Cloudflare propaganda and masturbation on this site.