Oh, unless the people they want to track also have an iPhone, because then they'll get alerted to the tracking. Damn!
Are you worried about someone putting a GPS device in your bag?
If you live in a world where it's "easy to jam GPS", you shouldn't be worrying about BTLE trackers or cellphones either. You do know that GPS jamming is highly illegal pretty much everywhere?
If your threat model includes enabling a GPS jammer, I think it also includes other methods to prevent tracking too.
Jammers are illegal but widely available, and used frequently by people who don't want to be tracked. $50 for a good one. A low power jammer isn't going to get picked up very easily if it's moving. Jamming BTLE is also possible, and likely to be more common in the future.
The coming ubiquity of these trackers is the problem, they are going to be everywhere. Makes it hard to filter which ones are valid. Not just Apple, but their network is the most pervasive.
If you're operating on a level where committing federal-level crimes is an every day occurrence, your threat model is not in the public median :)
It's not even hard to get days or months of use from simple GSM-GPS loggers. It's quite trivial to put them in deep sleep modes with different wake up triggers (external motion detector, clock, etc) to update their state. They can even operate over SMS so the amount of data transferred is minimal.
If you want to be extra paranoid, there are devices that only respond to "where are you/where have you been" SMS messages and stay offline most of the time (SMS messages are cached on the network side for a few days). Stuff like this won't be detected by equipment looking for active RF transmissions.
I really don't see how AirTags are supposed to be this super ubiquitous nefarious tracking device used by everyone from foreign governments to disgruntled exes.
People facing serious surveillance threats (like law enforcement or OCGs) will have to start scanning and mapping BTLE now, which is a serious pain.
The real advantage is ubiquity and deniability. I'd like to see Apple provide a way for police to identify the iCloud account owner, and other iCloud devices, for a suspect AirTag. This would significantly raise the bar for effort required for covert use. Still allows controlling boyfriends a great tracking technique though.
i know that AirTags are way more accessible, but i just mean these kinds of tools have been available to adversaries for a while.
(i also don't really know how well these trackers really work.)
The GSM networks location surveillance is both larger and more effective than this technology. Your first claim is false.
Sources:
https://www.schneier.com/blog/archives/2009/12/sprint_provid...
https://www.businessinsider.com/att-project-hemisphere-016-1...
Batman showed us the future and Apple delivered.[0] [0]https://www.youtube.com/watch?v=Kr7AONv3FSg