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I agree. If you don't have time to read this and you're starting off then you might want to figure out another career path. This article is great because it truly is a large task list that you can use. A handful of them are a little out there for the average person/startup, but overall I think this is a great list to start with.

Good point - I forgot it was a "noob guide" - I was looking for something new to put in the arsenal, but there wasn't anything I haven't considered or tried in there.

But the noobs guide really isn't a strategy as much as a shotgun blast.

It's an exhaustive guide, but probably too long and uninspired to follow through with.

Agreed. It comes down to completing a lot of details, constantly. The overview ("use Twitter") isn't almost as useful as a prescriptive set of steps.