Maybe if Blue Origin actually did something other than try to impede their competition[1], who actually is doing something and actually has products to sell to the public (satellite internet) and private companies (cheaper space launch with reusable rockets), they'd be in the news more and people would be talking about it and the envy would go away.

I hear the name "Blue Origin" maybe 1-2x a year, and it's usually in the context of something SpaceX'ey - not some new revolutionary new thing they did. I hear "SpaceX" at least several times a week. That's a problem. The average person on the street has likely never even heard of Blue Origin, or know what they do, while they most likely have some idea of what SpaceX is and does. There is a tangible excitement about SpaceX.

[1] https://www.cnbc.com/2021/02/05/amazons-kuiper-responds-to-e...