You can say that again!
> 1. Be First: Crises are time-sensitive. Communicating information quickly is almost always important. For members of the public, the first source of information often becomes the preferred source.
Fauci saying masks don’t work before he said the opposite.
> 2. Be Right: Accuracy establishes credibility. Information can include what is known, what is not known, and what is being done to fill in the gaps.
Instead of saying they didn’t have enough information about outdoor transmission, they threw out the 10% number as a random CYA. See above about the first number being sticky.
> 3. Be Credible: Honesty and truthfulness should not be compromised during crises.
Fauci saying masks don’t work, and also the 10% number being thrown out there without caveating that it’s a wild ass guess.
> 4. Express Empathy: Crises create harm, and the suffering should be acknowledged in words. Addressing what people are feeling, and the challenges they face, builds trust and rapport.
Fauci berating people for being upset that their lives are being shut down by government orders.
> 6. Show Respect: Respectful communication is particularly important when people feel vulnerable. Respectful communication promotes cooperation and rapport.
Instead of respect, we got demonization of half the country.