You're not entirely wrong, but why make it even more obnoxious and entrenched?

I can see this kind of stuff useful for applying for jobs in the (traditionally) "creative" fields; a well crafted TikTok can show the recruiter a sense of the applicant's editing skills, taste in art/music, and general presentation skills, after all. For a cookie-cutter desk job? Not sure what gap this fills that isn't already occupied by the venerable Curriculum "Resume" Vitae.