Is there a good compiler that one can install for free?
Are there a few good and comprehensive books / references / guides, available online for free?
If you want something to become popular, give it away. Ideally, push it. At the very least, have a limited free version. Or turn a bling eye to small-time piracy, as many vendors did for a long time. Or make it dead easy to buy it for $10.
(None of the above works for you? Sorry, you have just turned down 99% of kids who might like to tinker with your tech, love it, and then promote it wherever they go. Your tech may be hot and desired in the narrow circle of pros, but it's not going to become popular and win the world.)