Safety (of all kinds) is not the only selling point of Rust and Zig, and the fact that Ada also have safety measures doesn't mean that it's instantly an option for me.
For example, I keep seeing people hype about Zig/Rust, for all kinds of reasons; and the way that they present their arguments is very compelling. While I've heard of Ada before, AFAICT the only context in which it is brought up is to downplay hype over Rust/Zig; never as a standalone.
Sounds like a PR problem, mostly.
EDIT: Not to say that there aren't other problems, just saying that this point alone isn't some magic bullet.
I don't like Rust because it gives me memory safety, tons of languages do that. I love Rust because the tradeoffs it gives me worth the switch, and the overall tooling and ecosystem are very well made.