Yeah I've 'fixed' things now and then and sat back and clicked some buttons and watched it work only to realize that really ... I was clicking the same buttons getting the same thing just like it was before and getting roughly the same output / experience.

I wasn't wrong, some stuff needed to get fixed and it was better, but the customer's experience really didn't get much better... not a lot changed.

I was thinking tech first and working towards the customer experience ... didn't have much to show for the effort when I put it all together.