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Collect data now, profit later

That's probably illegal, and as far as I know the big tech companies take children's privacy at least somewhat seriously, as it's one of the few things that can land them in deep trouble if mishandled.

Yes I think this is more a play for Facebook mindshare with parents.

Kids generate data in more ways than can be directly siphoned from the web service run by Facebook.

It can be to their benefit simply because it pushes more Facebook traffic through the ISPs and other major infrastructure. A quick win on the business side, and a whole new venture for further tech development on the product side.

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