Well let's take a look at other media targeted towards younger children/tweens. How about Fortnite? They're training to children to be degenerate gamblers by tapping into base impulses of addiction. Any company that does this only does it for purposes of getting them hooked at a young age and hoping to turn them into future coffers. They're not doing it for altruistic reasons.
>It's fairly obvious that giving children a safe zone is still better than throwing them in the 18+ internet right?
Yes, but this shouldn't be done by a company that's only looking for profit. There's only so much that can be done legally to keep them away from these sorts of things and the rest of it HAS to be done by the parents. Children shouldn't have free reign of the internet and need guidance on what's appropriate and discussion on what they're seeing. I'm probably in the minority but I don't agree with just giving them smart phones/devices that just allow them to be connected to whatever they want 24/7 either.