I suspect for many of us, our phones and computers keep us better connected than we would be without them. Apple has always been more of a tools company than any of the other guys; they aren't telling you how to live your life. Even social media companies aren't telling you how to live your life, they're just providing a (addictive and at-times destructive) service to do it.

Steve saw the iPhone as the best and most innovative computing device in the world, and that's exactly what it was, and perhaps still is.