Steve Jobs Never Wanted Us to Use Our iPhones Like This (2019)
nytimes.com
nytimes.com
Steve Jobs DID call it a "revolutionary internet communicator" like at least half a dozen times in that presentation. And he didn't deemphasize apps. He pushed for a native Google Maps app. He did push for a native YouTube app. He thought most of third party extensibility will be web apps, but he and his team were quickly convinced they need a native store when people jailbroke the phone and made one.
Steve Jobs wasn't the kind of person who has opinions set in stone. In fact he liked to say "I don't need to be right [in an argument], I just want us to do the right thing. The best ideas should win."
Did he imagine we'd stay 24/7 glued to our phones? Probably no, but that's also up to us, not up to our phones.
>When the Apple founder called [NY Times reporter] Bilton to complain about a story shortly after the iPad's launch, Bilton asked how his kids were enjoying the wildly popular new product.
"They haven't used it," Jobs responded. "We limit how much technology our kids use at home."
https://www.inc.com/jessica-stillman/why-steve-jobs-bill-gat...
The same was true with Bill Gates and Sundar Pichai, among others.
You don’t have to be a tech “titan”. When I was on a school board (in Silicon Valley), there was a big push to have kids be trained in “technology”. Inevitably (in that era) that meant things like PowerPoint and Word.
The only people who pushed back? A programmer, a tech startup CEO, and an engineering VP from what is now called FAANG. But we were overridden by the other board members.
I still believe the kids (including my own) learned more by playing outside and writing with pens.
https://www.cnbc.com/2018/06/05/how-bill-gates-mark-cuban-an...
It's always the same butterfly effect, when you put something in the world, it might really succeed at that but you never know how the system will grow around it. Kinda like this static1.squarespace.com/static/527deb7fe4b009d7ee74d609/t/54f93e21e4b025c50f0e090c/1425620525003/avoiding_pain_desire_path.jpg (well far fetched analogy tbh)
if someone gave me a fork to eat soup with, then i would invent the spoon because the fork is inadequate for that purpose; not because forks had some unforeseen spoon ecosystems grow around them. if doctors started using forks as medical instruments, then sure.
https://simplymagicaltravlers.files.wordpress.com/2021/05/im...
There are tons of them that aren't for bikes.
Nor should you in this case, because this isn't NYT work. It's a guest essay by Cal Newport, who isn't an NYT employee. At best, you could argue that it doesn't meet their standards for guest essays or that they should have higher standards:
https://help.nytimes.com/hc/en-us/articles/115014809107-How-...
The NYT needs to do a better job perhaps distinguishing opinion from news and guests from columnists from editorial board work. In the print edition, it's clearer from the layout, but on the web, it all runs together.
That said, this is clearly marked in red at the top as "opinion" with the author's name. It's also from the "Sunday Review" section which is all opinion pieces:
The fact that I nudge-nudge wink-wink don’t endorse these opinions, and that I don’t formally employ the speakers is wildly irrelevant. If I don’t want to be accountable for the quality or correctness of their opinions, I shouldn’t put out the chairs and invite people to sit down and hold forth.
I think we need to get rid of this pretend distinction between “opinion” and “editorial.” It’s all stuff a newspaper promotes, just as every talking head on Fox News is something Fox chooses to broadcast for money.
What metric are you using to objectively decide the "correctness" of an opinion? Can you propose a system that would work? I'm sure many publications are looking for one..
Not only that, but his hook was that Apple was releasing three products: a touch screen iPod (that he led with this makes me laugh, but really, it was a big deal at the time), a mobile phone and a breakthrough internet communicator.
I remember at the time, one of the most amazing things was seeing mobile Safari actually rendering real desktop web pages. Ironically, Steve even loaded the NYT website as an example. At the time, the existing "smartphones" (which Steve made fun of :D) completely choked at rendering HTML, and some of the vendors were even trying to introduce simpler markup languages like WAP just for mobile devices. Regular web pages rendered normally on the iPhone, and the multitouch made them work almost as well as on a desktop.
And then I also remember a particularly funny moment when Steve made a crank phone call to an arbitrary San Francisco Starbucks, asking a barista to order thousands of coffees. It was a wonderful demonstration of the integration you could get on a phone. Obviously Steve was imagining that iPhones would enable many more of these kinds of integrated experiences (mainly provided via the web, in his mind). It's just at that time, so few of these integrations existed because the phone was brand new!
So, yeah, totally agree with you. This article is just not accurate. The journalist could have watched the launch demo a couple times end-to-end on YouTube, and have realized that the iPhone really was meant to be a revolutionary device.
It's really not worth ignoring them even if their politics reporting is still so terrible to the point they let Peter Baker work for them.
This is one of the reasons so many people think Trump-Russia was a hoax even though he obviously actually did it and both the Mueller report and the Republican Senate investigation said he did it.
He's also part of the NYT's gang of terminal both-sides/horse race political reporters, I believe to the point of not voting because he doesn't want to take a side.
The article in question is very, VERY clearly not news.
It's opinion. It's a flow of thoughts. It's conjecture.
It's a bunch of things to keep our eyeballs glued, but it is most definitely NOT news.
That's pretty harsh! I'm sure you don't really mean that every article in every issue is dogpoop for 10 years. What is your real complaint?
Most people would consider that a good thing - showing restraint and avoiding the temptation to sensationalize headlines before having all of the facts.
[1]http://web.archive.org/web/20201016193107/https://www.nytime...
[1] https://www.nytimes.com/2020/10/16/world/europe/france-decap...
[2] https://www.15minutenews.com/article/190276644/french-police...
[3] https://www.jpost.com/international/french-teachers-murder-b...
"It doesn't make sense to hire smart people and then tell them what to to , We hire smart people so they can tell us what to do."
Steve would have changed his mind, so would people around him, as anyone would.
In print, it's usually not a source of confusion because the op-eds are on their own page or in their own column that has "Opinion" or something in the heading.
This is something that the NYT's website should try harder to emulate (or it should provide some other sort of visual differentiation between reporting and opinion contents), but "diluting their brand" is a quite extraordinary claim.
Then jailbreak happens, and Steve Jobs agreed to change. Copied the App Store model. And the rest is history.
( The App Store model exist long before Jailbreak in other 3G phones and market. So it isn't really new )
Whatever device you use to access the internet is simply the medium. The problem lies with the services you access from it, of which many have the business model relying selling your attention and thus manipulating the shit out of you into spending more time with them.
I'm able to enjoy the rare episodes of having a real life without being in my phone all the time, and I'm very picky about my notification settings. Every time I receive an unwanted or non-informative notification, I make sure to prevent that from ever happening again. Seeing /r/assholedesign on reddit, most people aren't like that though.
Company that design phones and especially apps are designing them with addiction in mind.
When a company hires neuroscientists to design an addictive product, how can you say the responsibility of addiction falls on the users ? Would you say the company's behaviour is ethical, or desired if it leads to profits ?
That said, it is not nearly as preposterous as the moral premise, that we should live our digital lives in a way that (the author asserts) Steve Jobs would approve of. The man is not a saint! He is a dead technologist who was well-known for being a huge jerk to his friends and family, and whose company was only ethical compared to Facebook/MSFT/ etc. I understand Cal has a book to sell, but even by the standards of shameless billionaire-worship this is hard to stomach.
The iOS App Store opened with Jobs as CEO. Even if you imagine he didn’t have the foresight to see how putting a computer that can run any kind of software in everyone’s pocket would change things, he had years to see the growth of the App Store and how having Gmail, Facebook, etc. in your pocket changed people, and yet there’s no quotes of him saying anything indicating that he had opinions like those Newport is trying to imbue him with.
This is very different from the PC/Windows/Linux view of "eh, if someone might find it useful, we'll make it, and they can deal with the compromises".
Of course there was a lot of Reality Distortion too, where if Apple couldn't so something a competitor could do, Jobs said it was stupid until the day Apple became able to do it too.
This doesn’t seem to hold up with the v1 of Apple’s products (iPhone, PowerBook, Apple Watch) being ropey to borderline average. Apple has almost always released an underpowered v1 and figured it out later.
Likewise, the original apple watch was certainly not worse than any other smart watch on the market when it came out. I think you could make an argument that it wasn't best in class depending on use case (e.g. it was tethered) but it was far from being average.
Opening up the App Store is what gave it its real potential.
The original comment I responded to was about the original iPhone, not the 3G which was released after the app store opened up. I would consider the iPhone 3G a sidegrade for PDA and Blackberry users, which eventually led to an actual upgrade as more applications came out and with the release of the 3GS which had a clear technical advantage over the other systems of the time.
> Seems a bit revisionist to claim that the original IPhone was ropey or average.
From your original comment. The first iPhone may not have been ropey, but it was average for everything but consumers coming from feature phones. It was an upgrade for consumers coming from feature phones as it offered much better capabilities there, merging an iPod (better music and video support) with a mobile web browser and email client. But until the app store came out with the iPhone 3G, the iPhone was just a good consumer device (and a really good one given the price and AT&T's unlimited data plan options), but was a distinct downgrade for PDA and Blackberry users in nearly every way.
"It doesn't have a keyboard which makes it not a very good email machine"
https://www.youtube.com/watch?v=eywi0h_Y5_U
Sure the iPhone was such an evolutionary product - practically indistinguishable from my old Nokia.
> A smartphone is a portable device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which facilitate wider software, internet (including web browsing[1] over mobile broadband), and multimedia functionality (including music, video, cameras, and gaming), alongside core phone functions such as voice calls and text messaging.
Basically a feature phone does calls and text messaging - if it has a decent email client, web browsing and multimedia it's a smartphone. The iPhone 1 was a smartphone.
What we expect from a smartphone moves on of course but you have to judge by the standards of the time. I fact you could argue that by modern standards there were no smartphones pre iPhone 1 - that the poor browsing experience for example would disqualify the Blackberries and Motorolas of the time.
Hmmm. Multitouch, Apps (even if Apple only), Mobile Safari etc. Seems to me that the original iPhone arrived pretty much figured out from a product perspective and it was fast enough. Sure the silicon has got more powerful but that's not Apple's fault.
Not a normal three years to me.
Steve Jobs was going to sell you hard on why the device he could put in front of you was the very best device you could possibly buy. If the competition had more, they had too much, if they had less, what they were missing was absolutely critical.
You didn't need apps in 2007 because the iPhone didn't have them. Yet. The App Store opened in 2008, which means it was seen as a priority at Apple (including Steve Jobs at the time) and under development in 2007 when the iPhone was released.
I like the overall thesis here: use your phone, don't let it use you.
But this Steve-Jobs-wouldntof-approved angle is just obnoxious.
Smartphones are a hit and took many people to the internet that wouldn't have used it before.
Every now and then I'm thinking how it could be integrated into our lifes even better.
Smartwatches didn't work too well and the technology for smart glasses isn't in the mass market yet.
It's still much better than my Linux phone and I imagine it competes with Android but that's a shitty excuse frankly. Just because you're the best doesn't make you good.
Does it? Is it possible his presentation was tailored for an audience to sell them on a new product and not necessarily a brain dump of his deepest darkest secret hopes for technology?
In war, you go to battle with the army you have (at the moment the war starts). In business, you go to market with the product you have. The original iPhone was very limited by it's hardware and even more so by software. A lot of Jobs presentations early on were designed to focus on where the product had huge advantages, and draw discussion away from the places where it did not. For example, Jobs did not spend tons of time on enterprise email (which at the time Blackberry had a huge advantage in) or on the huge catalog of apps (which MS Windows CE had, comparatively, at the time).
Steve saw the iPhone as the best and most innovative computing device in the world, and that's exactly what it was, and perhaps still is.
Live it, be present, yes, but that is not the opposite of documenting it. Take that photo if you want to, just postpone putting it on social media until you're at home, bored. Then sit down, take your time, write the story as well, not just the photo, find the correct wording, and then post it.
Then: since all these things are mainly on my phone, my desktop computer is for Work. I don’t even have tabbed browsing, use a tiling WM with a tiny status bar and often hide even that inside code editor.
I could personally take a 20 button mouse, but we should be careful not to design mass market devices after our own nerd desires.
But right-click, less so. Gamers are a special case.
They play a game a lot, and are used to controllers with a dozen buttons, each having a specific function in the game.
General office workers are another story entirely.
Besides, Macs had optionally multi-button mice for ages, including under Jobs.
Steve Jobs Never Wanted Us to Use Our iPhones Like This - https://news.ycombinator.com/item?id=19000166 - Jan 2019 (57 comments)