I hosted a node which moved a hefty amount of traffic. Tor and the EFF sent me several T-shirts even. Then Tor decided they would label themselves a “human rights project” and started to go full political. I shut down my node forever.
(Also the EFF is literally a political organisation and has described itself as a civil rights organisation since its formation in 1990.)
I'm pretty sure that, if you asked a random EFF board member, they would tell you that digital rights are largely just the application of human rights principles to the digital domain.
Why is this bad? Branding yourself as a human rights project garners way more sympathy than having the implied branding of "we help cybercriminals cover their tracks". In an age where encryption and privacy is under constant attack, having the public be on your side is very important.