I don't believe ads are evil necessarily but the "nothing to hide" reasoning is simply wrong.

I think most people opting out of tracking is because they feel manipulated. Isn't it the ultimate reason of marketing after all?

> people who have nothing to hide

There are no such people. Rather, there are only people who don't realize they have things to hide.

You may have something to hide (though I doubt it. You wouldn't want to have tour sex life or medical history to be public, would you?).

But people around you may. Nad their information can be as easily gleaned from yours.

>its a way of giving back

These companies aren't charities.