Not in that context.

Anything must be done with authenticity. The book is really clear and even addresses that you simply can’t do it all the time. It illustrates the need to take the time to build relationships and, critically, listen. Don’t fake it.

Avoid any “SparkNotes” version of this book. It deserves a full read/listen. Although it’s decades old it is pragmatic and touches on topics like social proof and network effects before they were mainstream.