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Netflix did start pushing commercials. They started testing pre-rolls in 2017. They faced huge backlash over it, but they still want to.

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Amazon Prime Video has pre-roll ads now. Granted they're all for other Amazon Prime Videos, but they're still ads.

I feel like we're in a long game of "boil the frog" till one day we're happy that our favorite service only has one or two ads.

Yeah, and it is very annoying.

I don't want to defend Amazon for that, but are they at least still skipable?

Yes

I've had a few where the skip button was not available. Clicking on the button would just pause the ad.

They've really gone right up to the line with autoplaying trailers from the browse screen though...

You can disable that in the settings menu