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Netflix did start pushing commercials. They started testing pre-rolls in 2017. They faced huge backlash over it, but they still want to.

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They've really gone right up to the line with autoplaying trailers from the browse screen though...

You can disable that in the settings menu

Amazon Prime Video has pre-roll ads now. Granted they're all for other Amazon Prime Videos, but they're still ads.

I feel like we're in a long game of "boil the frog" till one day we're happy that our favorite service only has one or two ads.

Yeah, and it is very annoying.

I don't want to defend Amazon for that, but are they at least still skipable?

Yes

I've had a few where the skip button was not available. Clicking on the button would just pause the ad.