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Had Google called it friend something, at least I won't have bothered. The only reason I am looking at it is because of brand Google. Granted that Google would have called it something else and I would have still used it, but that would be only because it's Google. Majority of people I know don't have Google brand fatigue - they love brand Google.

I'd be happer if they'd just stick to search and ads and drop all the social networking bullshit.

Like Orkut?

EXACTLY! http://oonwoye.com/2011/03/07/googles-social-problem-the-bra...