Sony, Canon, Nikon, they seem to have roadmaps for a full range of lenses for full-frame, from wide-angle to super-telephoto.
But APS-C? Meh. It’s a little confusing as to what works with what (hi, Canon, with your EF-M mount), and given that they never fully fleshed out a set of compact-but-performant sports lenses for that sensor size…it all seems perfunctory.
They seem to want to only sell full-frame, as that’s where the sweet meat of the margins can still be found in camera sales. All their APS-C cameras feel like “get the value buyer in the door”, but, that seemingly hampers growing into the rest of the system, as they only have a middling set of crop sensor lenses.