This was neither criticism, comment, news reporting, teaching, scholarship, or research.
Furthermore, it was commercial use (regardless of whether the work created from the photo was itself sold, it was part of a product that was sold).
Whether it is fair use or not, we don't know, but I'm not a lawyer, I'm going to venture to say you're not a lawyer, he's not a lawyer, and he didn't contact a lawyer before using it.
He had entirely what came to him ... even if it was a bit harsh.