The biggest change I've ever seen is when I changed one name from "* Lite" to "Free *". Went from about 100 to 1,000.
Regardless, I stopped promoting my best selling apps and they sell exactly as many copies.
Regardless, I stopped promoting my best selling apps and they sell exactly as many copies.
My current app hit #1 in a fairly major category (music) quite easily when we switched to free, but in the rest of the world it barely cracked into the top 50 before immediately sinking again, mostly because no one knows it exists. Still trying.
I did release a 'lite' version with fewer levels, but I do have plans to put together an ad-supported 'free' version. I'll follow up with results when that all goes down.