>The agency said Peloton's treadmills are designed differently than its peers, with "an unusual belt design that uses individual rigid rubberized slats or treads that are interlocked and ride on a rail." That's instead of a thinner, continuous belt. There is also a large gap between the floor and the belt of the Tread+, leaving room for things to wiggle their way under.

The commission in April simultaneously released a graphic video, captured by a home security camera, of a young boy being pulled under one of the Tread+ machines and struggling to free himself.

But Peloton pushed back on the recommended recall at the time, telling customers there was no reason to stop using its treadmills, so long as children and pets were kept out of the area while in use. The company had also recommended a key be used to lock the device after each workout.

The fight club defence.

Narrator: A new car built by my company leaves somewhere traveling at 60 mph. The rear differential locks up. The car crashes and burns with everyone trapped inside. Now, should we initiate a recall? Take the number of vehicles in the field, A, multiply by the probable rate of failure, B, multiply by the average out-of-court settlement, C. A times B times C equals X. If X is less than the cost of a recall, we don't do one.

Business woman on plane: Are there a lot of these kinds of accidents?

Narrator: You wouldn't believe.

Business woman on plane: Which car company do you work for?

Narrator: A major one.