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I'm drawing a parallel to ikea who recently recalled a bib because somewhere in the world the snaps fell off. No one was even hurt.

https://www.ikea.com/us/en/customer-service/product-support/....

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Yeah, well, all you need is a single baby to die to get a huge lawsuit so saying 'no one was even hurt' is hugely understating the problem here.

I think this is more because they are still trying to recover their reputation from the deadly dresser debacle.

I wonder if companies that do a recall because their product killed someone are more likely to intentionally make future product recalls about minor things so that the public will associated "brand + recall" with something less morbid.

I only speculate but yes I think companies and other public figures use "PR hacking" just like this to try to shake associations with bad press. This case is slightly different to me, though, because Ikea just had a huge reckoning with the falling dressers. They definitely don't want another blow to their reputation on product safety.

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