Not only is there an audit trail for what I do internally, but any calls I make to review customer data is published in the customer's CloudTrail trail. So the customer can audit when their information is accessed.
This report has 0 to do with AWS.
Not only is there an audit trail for what I do internally, but any calls I make to review customer data is published in the customer's CloudTrail trail. So the customer can audit when their information is accessed.
This report has 0 to do with AWS.
Same company, leadership and culture. If you compete with Amazon, or could compete, it would be pretty stupid to put your jewels on AWS.
Although I admit that this might not be as true anymore as it was a few years ago.
Apple continues to actively steer away from Samsung, anyway.
Being on AWS works for Netflix, Disney+, and a lot of other streaming services I won't mention. ESPN and Fox Sports both use AWS. A lot of incredibly visible companies that offer cloud storage white-label S3. Tons of game studios use AWS.
A lot of successful companies are pretty stupid I guess. But I'm not going to spend my time trying to refute conspiracy theories about AWS. You do you boo-boo.
Most retailers, even big ones, don’t have the money or expertise to do this like that. Of the few who do (Apple for instance) Amazon is keen in making sure that those companies are heard and has direct relationships with them, but that’s few and far between.
That’s my take on this
If AWS were caught sharing your data, with anyone, for any reason, it would be a gigantic mess of a problem. Forget 'competing with Amazon on Amazon' - we're talking about sensitive data of all kinds in every single line of business. It would destroy them.
Selling on Amazon, and then having sneaky Amazon PM's use your data against you is bad, but the quasi-same thing would exist in other retailers. Best Buy doesn't sell '3rd Party' so obviously all of their sales data is theirs, and I think that the expectations between '3rd Party' and not '3rd Party' Amazon may just be a little bit blurred.
I'm suspicious frankly about the distinction, because Amazon may very well believe that that data is theirs to look at anyhow.
But AWS has to be a different story, if not, it's going to hurt.
Those servers, at least, should be free from any of the snooping concerns folks have.
How much brand damage and lost of business to AWS (their most profitable organization) would they lose if this were to leak? The more prevalent their use of this AWS customer data, the higher the chance it gets leaked.
Why do you think Amazon, one of the most logical and data driven companies, would make such a bad business decision?
That's actually the point. So what if they're using "anonymous" or other indirect data? If "Amazon.com" might be benefiting from AWS data of any kind then it needs to be investigated as potentially anti-competitive.
All of that is ignoring the fact that any customer of size WILL be sharing details about their go-to-market with their AWS account team. Just because a random guy in support can't login to their systems doesn't mean their assigned architect doesn't know what their process workflow looks like and didn't help them design it...