Once I’m in he restaurant, it has a monopoly. The same way Apple has a monopoly once I’m in the App Store.
Apple is the only seller of apps on my Apple phone.
Burger King is the only seller/provider of plates and cutlery at my local Burger King.
Apple is the only seller of apps on my Apple phone.
Burger King is the only seller/provider of plates and cutlery at my local Burger King.
Even if you forget the sunk cost you just have two providers to choose from.
But this meal is locked in. If I don’t like the pickles on my whopper, they don’t provide McDonald’s pickles, do they? The don’t allow me to get a McFlurry with my Chicken Sandwich?
Bundling is allowed in every other instance and is key to many great products. Apple can do it too.