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Don't forget, they built the platform, but 3rd party apps are what gives it value. Very few people would use an Apple device if they didn't have access to their games or productivity apps.

Moreover, users pay a high premium for their device to access the platform. Why should companies also pay in addition to the annual subscription fee to their developer program?

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I’m a bit curious about this. I’ve been developing an impression that my willingness to install an app on my phone is a bit anomalous and that, as a rule, the trend is to install a core group of apps and use the browser for everything else.

Even for my day-to-day uses there’s only one or two third-party apps that really “add value” for me (Slack, Taskmator and Signal)

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