Microsoft in the late 1990's and early 2000's was in a similar situation. They abused their position in the PC operating system market in an anticompetitive manner to prevent competition in the browser market[1]. Microsoft built their OS and Internet Explorer, so who has the right to tell them what they can and cannot do with them? It turns out that the federal government and regulators around the world have that right.
This is like asking why regulators have right to prevent Standard Oil from engaging in anticompetitive behavior, given that Standard Oil built their own pipelines and railroads, after all.
[1] https://en.wikipedia.org/wiki/United_States_v._Microsoft_Cor....