That's why when EU capped the fee "so low" we also massively pushed for 3D secure deployment, so those lower fees would still easily cover it.
That's why when EU capped the fee "so low" we also massively pushed for 3D secure deployment, so those lower fees would still easily cover it.
My (albeit limited) understanding is that Visa and Mastercard ensure that the debit/credit transactions are securely and quickly occur, but if there are post-transaction issues like fraud or chargeback, then the credit card-issuing bank handles/resolves those issues.
Conversely there's probably a subset of transactions that don't need this sort of "insurance", such as buying groceries. Currently the merchant still has to pay the 2%+ fee in the U.S. but would be nice to have the option for a customer to waive the "insurance" part and benefit from a 2% savings. It's akin to many merchants offering a lower "cash-only" rate.
Now in the EU, if online transactions are over a certain amount or flag up as suspicious, we must use 2FA. So I have to stick my card in my card reader and generate an OTP. Works quite well tbh. My other bank sends me a push notification where I approve the payment.
I've come to the viewpoint that this would be a good thing. I think we've moved too far in the direction of never paying for anything with cash.