When I took time off from my first startup (which is the foundation for my current startup), I ended up working for a fintech with close to 1 trillion dollars in assets and my job was to help them transform into a technology company. And they were literally rewarding people (gave them gift certificates) for having the most commits, without even asking what the commits were for. Note, the company that I was working for wasn't the only large institution that is afraid of tech giants like Amazon and others.
Also Pluralsight paying 180M for GitPrime and GitHub paying a decent amount for Gitalytics signals that there is demand for software metrics.
GitHub Insights has turned into a hot topic for GitHub internally and if you use wayback to look at GitHub's enterprise sales page from a year and a half ago when they acquired Gitalytics to today, you will find they are pretty much sweeping GitHub Insights under the rug because they know how developers feel about software metrics.
Software metrics can (which is what I am working on) be useful for everybody, but right now, too many non-technical managers just want to "tell if an employee is dicking around or not". Until these non traditional tech companies lose talent, they will assume everything is okay. And based on what I've seen with the fintech that I worked for, many employees will just accept things, since it's not like Apple, Google, Facebook and others will fight for them.