What I've found is this is well understood by technical people, but not so much by non-technical people.
I won't go into too much detail, but to make the long story short, Amazon, Google, Apple, and other tech giants are scaring the shit out of non-traditional tech companies in the financial industry, health care, etc. And the reason for that is, they (tech giants) are going into different verticals and they (non tech companies) realize they need to develop software faster and they are desperately looking for ways to help them overcome their ability to manage and attract tech talent.
So for them, when they see GitPrime, GitHub Insights and other similar solutions, they get very excited as they believe they found that magical translator that can help them better manage developers. This is why software metrics is rarely adopted by tech companies but is in high demand by non tech companies, which there are MANY. For example, I was talking to a developer in a food storage company that develops in-house software to manage their automation systems. It is these non-traditional tech companies that really want to be able quantify developer productivity and why lines of code, commits, can be so dangerous.