https://i2.wp.com/sixcolors.com/wp-content/uploads/2021/04/f...
I wonder why?
Edit: It appeared after I purchased a new MacBook. Seems like an Apple Arcade voucher was included with the purchase and it nags me to activate it.
In 2014 I thought the Services Revenue Growth will be coming from bundling of iPhone + iCloud + AppleCare+ in subscription like services. Sort of like the current iPhone upgrade programme, with upsell of other things like Apple Music, Netflix or HBO where they get some sort of commissions. ( Similar to current App Store sign up commission ). Using something like Apple Credit Card ( that was long rumoured and somehow only launched in 2019 ) where Apple could afford to have revenue spread over a much longer period of time all while increases iPhone affordability. Think 36 Months instead of the usual 24 months. Apple has too much cash on hand and this delayed account receivable is something that could be used to Apple's advantage.
Instead they went with AppleTV+, Apple News+ Apple Fitness+, Apple PodCast+, Apple Arcade, and bundling them into ONE all to dilute their $10+Billion Annual raw profits from having Google as default search engine. I mean what's next? "Apple Bank" because their Hardware features and customer data which Apple do collect so they can provide better Banking services? "Apple Insurance" because Apple Watch provides Data to Apple and Apple cant share to other for privacy reason? Apple Cars with special design U1 integration of whatever that only works with Apple Find My Network? And "Apple Taxi" once Apple figure out how to do LV5 AV?
This is not Steves-Apple. This is very Tim Cook's Apple.