1) Distribution schedule
2) Liquidity pool providers
3) Bots
1 is important because people can't sell it into liquidity if they never bought it first. How did they acquire it? Just minting it doesn't mean they have it, and without a liquidity pool they can't get it unless the token was sent to them by the issuer.
2 this is important because Automated Market Making systems (AMMs) allow for anyone to create a robust cross-routing and smart-routing exchange system for any asset with the click of a button. And when you create one of these, many bots look for them to immediately trade and distort the price. So the very first thing I did in response to this headline was look at the this asset on the AMM. The leading AMM on the BSC Blockchain is PancakeSwap. And you can see that many of the recent transactions on the block explorer are to a PancakeSwap SCAM liquidity pool. Who posted liquidity? The TikTok video suggests the guy doesn't own any or know how to sell any, so was he using a service that sets this up? What service is that because it seems pretty powerful and I want to know about it.
3 bots. Across all AMMs many bots have cropped up that immediately look for any 5-figure liquidity pool and immediately bid them up. Its gotten so predictable that people create copy-cat liquidity pools just to capture funds in the more liquid token and pull liquidity as they have now collected more of the liquid asset than they started with and have less of the illiquid asset they were trying to sell. This is considered to be an actual scam and called a 'rug pull'.
In this case, it is more likely that he posted liquidity in this asset, bots immediately bid it up, which immediately got validation attention from other people and people kept bidding it up on low liquidity. Only a fraction of the tokens in existence are in the pool, and this price discovery is being extrapolated to the total value of the asset. If something less likely occurred, I would like to know what that is because the ramifications are even more enticing.