The first smoking rejected vs approved ad figure showed two pictures of people with smoke coming out of their mouths rejected and then one picture of someone holding an electric cigarette that was approved. The e-cig wasn't recognizeable to me, I'm not sure if those are great comparisons.

And with the second figure - with the gambling, drinking, and dating ads, I don't really get how the final one could be construed absolutely as a dating ad. "Find your gentleman" could be a service for connecting polite but lonely friends.

If these are representative of ads that they got approved and disapproved I think their methodology was flawed. It would be easier to look at examples of advertisements that explicitly minor-owned accounts actually saw on their feed that advertise adult services.