AND the content creator as well.
Disc: Googler.
AND the content creator as well.
Disc: Googler.
Ahh mostly not.
Most youtubers I watch gave up on youtube ads long ago. They make money with parteon, merchandize and in video sponsors.
The ones who still get some kind of relevant revenue from Youtube constantly bitch about demonetization, takedowns and some big entities calming their content.
Your own creators are your own worst critics.
I am happy to support content creators through patreon or whatever monetization platform they choose.
What I am not ok with is having every single click and watching period profiled and stored. I would happily not block your ads if you weren't building up user profiles.
A business model with generic vanilla ads based on the video I am watching instead of my profile would still provide millions upon millions for Google and shareholders.
Targeted ads only benefit Google by selling the illusion of advertisement metrics to marketers. Neither users or content creators stand to benefit from targeted advertisement quite the contrary.
The claim of moral ground is made even less robust when they literally have a platform that attempts to track your every single move in order to monetize on targeted advertisement.
There are other business models to achieve the same profitability without privacy invasion, and I do pay for and favour those business models.
I will repeat it again targeted ads only benefit Google by selling the illusion of advertisement metrics to marketers. Neither users or content creators stand to benefit from targeted advertisement quite the contrary.
Targeted advertisement should be as illegal as robocalls.
To be clear, in the context of this discussion I don't care how you feel about paying through ads. It is their right to lock their content behind those gates.
If youtube wants to cover it's infrastructure costs with ads I will allow it when they stop tracking users.
And there are other ways to support creators if someone were to insist on it. A lot of channels that I support have moved to Nebula, other channels have Patreons, or push their own products.