Reading this made me think about the punk movement in music. In the beginning it was about being different. Real punk was anything that your parents and friends didn't like. It wasn't about the kind of music you were playing per se, rather about your attitude. Commercially and socially it didn't really take off. You can argue however that the attitude did. Some musicians started to adapt to the attitude in order to take advantage of the small "movement". Rebellion and individuality were what some went after.

Then punk became accepted. Then it even became commercial. Now you can't recognize punk.