Thanks for that chart, but I read it differently. Just because something isn't the No 1. cost doesn't mean people aren't interested in lowering the cost. So let's say there are 3 million truck drivers in the US that earn an average of say 50K {1}. That's $150 Billion in costs per annum. Sure, there are other costs that are higher, but if you could lower that only by 50% -- say automate some (but not all routes), that technology would save $75 Billion per year, and that number would grow with inflation. Even at a real discount rate of 8% (10% with 2% inflation), that is worth 937 Billion dollars -- nearly a trillion. Now let's say the software vendor who solves this splits the savings with the trucking industry, so they get 37.5 B per year and the industry gets the other half. That's some nice recurring revenue, worth significant investment if it's technologically feasible.
So this is all about scale. Everyone is obsessing over Uber for cultural and political reasons, but there are 1/10 as many taxi drivers as truck drivers, and they earn half as much. The big money is in trucking, and even if the problem is only half solved (say just for some long-haul routes), it would be worth hundreds of billions of dollars, even if truck driver wages are not the single most expensive cost. Hell they could be the 10th or 20th most expensive, what matters is the billions that could be saved, not the rank ordering.
{1}https://www.bls.gov/opub/mlr/2019/article/is-the-us-labor-ma...