"Employees are free to...speak out on whatever horrible injustices are being perpetrated on this group or that . But that's their business, not ours."

So BaseCamp as a company has no view on any horrible injustices as long as they don't hit their bottom line.

Really surprised that a firm that is supposed to be great at marketing seems to have taken no account of how a sizeable subset of their customers would react to this.

They also seem to have really upset some key members of their team.

Strange and on the face of it not an especially smart move.