Now that you mention it - they're almost replicating the dealer experience.
In the beginning Tesla's selling point was that they were not a dealer, you go to the showroom and there is no pressure because everyone pays the same price.
Except with their pricing monkey business, you're replicating the same high-pressure "buy now before the price goes up"... for everyone.
Aren't they over the hump? Can they get away from gym-membership stuff?
Combine that with the variability of other nonsense - when will I get my car/truck? surprise! square steering wheel! etc...
A true premium experience should treat people better, and ONLY inflict positive drama.